Migration inventory and URL mapping
Combine crawls, historical search landing pages and existing sitemaps to identify which URLs need a direct successor, redirect, consolidation or deliberate retirement.
Technical SEO Migrations / services
Protect the URLs that matter before approving a move
A successful migration cannot be judged by whether a new homepage loads. Existing commercial URLs, redirects, canonical destinations and crawlable templates all need to survive the move.
Staging and release QA
Check canonical targets, robots instructions, sitemaps, metadata, structured data, internal links and representative templates in the destination environment.
Cutover and recovery support
Track redirect status, important URL indexing and traffic signals after launch. Triage gaps against the agreed migration baseline and escalation matrix.
Where the work starts
Migration SEO risk from lost URLs, mismatched redirects, template regressions, changed indexation rules and unexpected crawl issues.
We would first agree the target pages, the technical owner and what we can verify. Implementation effort, third-party access, and any specialist development must be scoped before a fixed commercial commitment.
Evidence to assemble before signing off the move
Start with the existing crawl, organic landing-page evidence, redirect rules, current XML sitemap, proposed destinations and cutover plan. A mapping document that ignores pages omitted from current navigation is not a reliable migration specification.
- Source-to-destination register: old path, successor, commercial importance, expected 301/308, evidence and QA status.
- Preflight acceptance: test final canonicals, robots instructions, links, mobile templates, sitemap coverage and sample product or service pages in staging.
- Exceptions and recovery log: missing targets, chains, test failures, rollback criteria and named escalation owner.
Not every retired page deserves a redirect: genuinely removed material may need a different response. Mass redirects to unrelated new URLs are misleading and can be treated as soft 404s. A complex international or commerce migration may also need separate development and content-mapping specialists.
Google's official migration documentation provides the baseline, but the relevant decision still depends on the site's actual URLs.
What this isn't
No promise of zero traffic fluctuation, zero downtime, or a guaranteed search ranking after cutover.
Search visibility can fluctuate during a site move. This service does not guarantee a particular ranking or uninterrupted performance.